Below are some notes from an online course I taught on pitching.
I’m seeing a lot of interesting trends. Here are some generic comments about pitching:
1. Think about an anomaly for your protagonist. Often we give clichés. Give us something we don’t expect from that type of character. Regardless of what you think of Twilight (only saw first movie, sorry) it worked. Two anomalies: no sex despite intense desire and sunlight doesn’t kill, it makes them sparkle (I will be taking Cool Gus and Sassy Becca for a run in our Twilight woods as soon as I post this—none of us sparkle—we just get muddy). Makes it a bit different. Russell Crowe in LA Confidential is a thug. But he always protects women in peril. You want to know why.
2. Series. As noted by one of you, yes, you have to sell the hell out of the first book. I’m writing the first book in my series right now, but my agent is up front about having to sell first book, then worry about the rest. Should you have a pitch ready for the series? I think you should know your common concept (for me, West Point, for Brockmann, SEAL teams, for Susan Wiggs, a town, etc) and common theme (for me Honor vs Loyalty). And roughly what the follow on books are going to be (for me, 1st book 1840 to Battle of Shiloh, Book 2 Shiloh to Vicksburg, Book Three Vicksburg to Gettysburg, etc). Also, writing the second book in a series when first hasn’t sold could be fruitless if the second book relies on the first book to have been sold.
3. Title is the only marketing tool you have some degree of control over. In 45 books, I had title changed once without my consent. Changed 3 titles after discussing it with editor. And wished I had changed a lot more on my own following this advice: title should do one (or both) of two things: Invite readers into the book by letting them have an idea what the book is about. CLEAR AND PRESENT DANGER by Tom Clancy. AREA 51 (by moi—which was originally titled DREAMLAND which means nothing—has sold over 1 million copies with Area 51 title, would have died a quiet midlist death with original title). Or the title should be a juxtaposition of words that don’t belong together and intrigues you: LOVELY BONES. Bottom line, when your book is spine out in store, the title must make the casual buyer reach out and want to see what the heck this is about.
4. Being a secret keeper. We think by withholding something we’re intriguing the agent/editor and making them want to know more. Nope. We’re just irritating them. Flat out tell them the ‘secret’. Let them know what’s at stake. What’s at the core of the book.
5. What does your protagonist want to achieve? A goal is an external concrete thing. Motivation is why they are trying to achieve that goal. You want to steer away from a protagonist goal where they are ‘escaping’ ‘surviving’ ‘running away’. FIREFLY was interesting, but failed ultimately because the people on the spaceship had no goal other than survival. It wears on the reader/watcher after a while, because there’s never an end in sight.
6. Names mean little. Use a description of the character. Fred tells me nothing except male, unless parents really screwed with kid.
7. I’ve mentioned disjointed several times. If words are so far out of synch it jars the reader in a negative way you’re disjointed. The example, not picking on you, from below is ending with “love, mayhem, and possibly the apocalypse.” The third is so out of the league of the first two, you might as well forget about them. I know it was an attempt at humor in a way, but it didn’t quite work.
8. What goal is pulling the train? Sometimes in the pitch there is a laundry list of goals. You have ONE goal for your protagonist. That’s the key. Everything else is subplot.
More on anomaly, etc: How do we get a character anomaly out quickly? Off the top of my head, some popular tv shows: A private investigator with OCD– his name is Monk. A brilliant diagnostic doctor, addicted to vicodin, who hates people but saves their lives. His name is House. A southern belle in LA, always wears dresses, had affair in previous job with new boss, who heads a major crimes unit in LA and is a superb CLOSER. (Fish out of water story) I’ve watched a lot of canceled series on Hulu lately. Some had really good ideas, but the character just didn’t cut it: LIFE: What if a LA cop is wrongly convicted of murder, sent to prison, but then is exonerated by DNA and as part of his settlement gets 50 million dollars AND his gold detective badge so he can try to find the real murderer. Good idea. The writing was decent. But the character just didn’t pop. Lasted one season. STANDOFF: A male-female hostage negotiation team who are secretly having an affair, have it revealed during a situation. The writing on that show was actually very good. Some excellent episodes. But if your hero and heroine are involved from the pilot, you don’t have that Moonlighting or X-Files sexual tension. I know it’s hard. And I’m not saying you have to do 25 words. You want to put something out there that hooks. Then you can go into more detail. The reality is, if you don’t hook within 15 seconds, either written or in person, the mind starts to numb out. I’ve read thousands of queries teaching, as a publisher. I’ve taken verbal pitches in Maui, Surrey, etc when they do those with authors so we can give feedback. An agent sitting at a table in a ballroom taking 20-30 of these in a day, no matter how hard they try, starts to numb out.
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